Safer Shopping Survey *ePublicEye survey of 3,467 on-line consumers conducted Juy1-July 30, 2000 Do you believe that it is safer to buy from a company that has agreed to openly display their unedited customer satisfaction record? Responses: Totals: %: Absolutely safer 1268 36% Significantly safer 1264 36% Somewhat safer 614 17% No difference 239 .06% Not safer 46 .01% Certifying that a merchant is openly publishing their customer satisfaction record is a meaningful and useful way to determine the safety of shopping with an on-line merchant. Responses: Totals: %: Strongly agree 1545 44% Agree 1397 40% Not sure 358 10% Disagree 34 .00%   Strongly disagree 17 .00%   Sites that display the ePublicEye seal offer you Responses: Totals: %: A guaranteed safe shopping a experience 639 18% A higher probability of a safer shopping experience than sites without the seal 1393 40% Another tool to use in evaluating a merchant before buying 1019 29% A certification that I can rely on to make a buying decision 121 .03% Nothing different than sites without the seal 184 .05% Having an independent third party to certify that a merchant's customer satisfaction record is unedited and openly displayed Responses: Totals: %: Absolutely guarantees a safer shopping experience 644 18% Is safer than a site whose customer satisfaction record can NOT be independently confirmed 2269 65% Is no safer than any other site 196 .05% Has no impact on the my ability to shop safely with the merchant 127 .03% Is not a valid way to determine the reliability of on-line merchant 81 .02% Back | Home | Contact Us | Netscape 4.5 required for ideal viewing Copyright 2000 ePublic Intelligence, Inc. All Rights Reserved